The typical approach to positioning is to inform consumers of a brand's membership before stating its point-of-difference.

Name: The typical approach to positioning is to inform consumers of a brand's membership before stating its point-of-difference.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The typical approach to positioning is to first establish a brand's membership or category, and then differentiate it from its competitors by highlighting its unique point-of-difference.

The Typical Approach to Positioning Is to Inform Consumers of a Brand's