Cultural branding is essential for small firms, but ineffective for large companies.

Question

Quizplus · Accepted Answer

Cultural branding can be effective for both small and large companies. In fact, large companies often invest heavily in cultural branding to maintain and reinforce their brand image among consumers. However, the strategies and execution of cultural branding may differ between small and large firms due to differences in resources and target audience.

Cultural Branding Is Essential for Small Firms, but Ineffective for Large