A social definition of marketing says ________.
A) effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers
B) a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company's products
C) marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
D) marketing is the process of extracting the maximum value from consumers to facilitate corporate growth
E) marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer

Question

Quizplus · Accepted Answer

A social definition of marketing emphasizes the importance of creating value for customers and building long-term relationships with them. This approach recognizes that marketing is not just about selling products, but about understanding consumer needs and desires and developing solutions that meet those needs. It is a customer-centered approach to doing business that focuses on building trust and creating value for all stakeholders.

A Social Definition of Marketing Says ________