Which of the three transformative forces mentioned in the chapter is associated with the number of mobile phones in India recently exceeding 500 million and Boston Consulting Group believing brand marketers must enhance their "digital balance sheets"?
A) demographics
B) accountability
C) social responsibility
D) globalization
E) technology

Question

Quizplus · Accepted Answer

The correct answer is technology because the increase in mobile phones and the emphasis on enhancing digital balance sheets directly relate to technological advancements and their impact on marketing and consumer engagement.

Which of the Three Transformative Forces Mentioned in the Chapter