Tracy's is a chain of hair dressing salons for women. They use television, magazines, radio, and newspapers to advertise their services. The owners ensure that all communication channels deliver a common message to prospective customers. Tracy's believes in ________ marketing.

Question

Quizplus · Accepted Answer

Tracy's believes in integrated marketing, which involves the coordination and integration of all communication channels to deliver a consistent and effective message to target customers.

Tracy's Is a Chain of Hair Dressing Salons for Women