The ________ concept holds that consumers will favor offerings with the best quality, performance, or innovative features.

Question

Quizplus · Accepted Answer

The product concept emphasizes that consumers look for the products with the best features, quality, or performance. This concept believes that if the company produces good quality products, then customers will automatically choose those products over competitors' products. However, this concept may not always work as consumers want more than just the best quality.

The ________ Concept Holds That Consumers Will Favor Offerings with the Best