Rick Johnson trains his company's sales force to target the consumer. He repeatedly asks his team to bear in mind the fact that it is the sales team's responsibility to rouse the consumer's interest and make the consumer feel that he or she needs the product. A true salesman is one who can convert an indifferent consumer walking into the store into a new customer. Johnson believes in the ________ concept.

Question

Quizplus · Accepted Answer

Johnson's approach focuses on the selling concept, which emphasizes the importance of aggressive sales techniques to convert potential customers into actual customers, regardless of their initial interest in the product.

Rick Johnson Trains His Company's Sales Force to Target the Consumer