What are the four broad components of holistic marketing?
A) relationship, internal, position, and performance marketing
B) integrated, internal, position, and performance marketing
C) relationship, integrated, internal, and performance marketing
D) integrated, relationship, social responsibility, and position marketing
E) relationship, social responsibility, internal, and performance marketing

Question

Quizplus · Accepted Answer

The four broad components of holistic marketing are relationship marketing, integrated marketing, internal marketing, and performance marketing. Choice C is the only option that includes all four of these components. Choice D includes social responsibility marketing instead of internal marketing, and choice E includes social responsibility marketing and internal marketing but does not include integrated marketing. Choice A includes position marketing instead of integrated marketing, and choice B includes position marketing but does not include relationship marketing.

What Are the Four Broad Components of Holistic Marketing