Companies are recognizing that much of their market value comes from ________, particularly their brands, customer base, employees, distributor and supplier relations, and intellectual capital.
A) variable assets
B) value propositions
C) intangible assets
D) market offerings
E) industry convergence

Question

Quizplus · Accepted Answer

The given options suggest that the answer is related to assets, market value, and other such terms. Among the options, option C mentions intangible assets, which includes elements like brands, customer base, employees, distributor, and supplier relations, and intellectual capital. Companies are recognizing the importance of these intangible assets as they can have a significant impact on the company's market value. Therefore, option C is the best choice.

Companies Are Recognizing That Much of Their Market Value Comes