Holistic marketing incorporates ________ marketing, an understanding of broader concerns in the ethical, environmental, legal, and social context of marketing activities.

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Holistic marketing includes a concern for social responsibility which encompasses ethical, environmental, legal and social issues that go beyond traditional marketing activities. Holistic marketing recognizes the interdependence of all business functions and activities, and aligns organizational goals with the larger cultural and social context.

Holistic Marketing Incorporates ________ Marketing, an Understanding of Broader Concerns