The selling concept holds that consumers will prefer products that are ethical, environmentally responsible, legal, and social in the context of marketing activities and programs.

Question

Quizplus · Accepted Answer

The selling concept focuses on aggressive sales techniques and does not necessarily include ethical, environmental, legal, or social considerations. It assumes that consumers will only purchase products if they are persuaded or convinced to do so, rather than if the product meets certain ethical or social standards.

The Selling Concept Holds That Consumers Will Prefer Products That