Before rolling out a new marketing communications campaign, employees went to a rally and received training on why the company was changing directions and what it would mean to their customers, which is an example of relationship marketing.

Question

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Relationship marketing focuses on building long-term relationships with customers rather than on individual transactions. The scenario described involves internal communication and training for employees about a new marketing campaign, not direct engagement with customers to foster long-term relationships.

Before Rolling Out a New Marketing Communications Campaign, Employees Went