Atlas's marketing group is concerned about a macroenvironment that includes demographic, economic, physical, technological, political-legal, and social-cultural forces that affect sales and profits.

Question

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The macroenvironment includes all the external factors that could potentially affect a business, including demographic, economic, physical, technological, political-legal, and social-cultural forces. These factors can impact a company's sales and profits, which is why it's important for a marketing group to be aware of them.

Atlas's Marketing Group Is Concerned About a Macroenvironment That Includes