For the launch of "Trema," your company's new pocket organizer that can also be used as a cell phone, the CMO has decided that the product can be launched in international markets without any changes in its features or the marketing strategy. This introduction can be described as a ________.

Question

Quizplus · Accepted Answer

A straight extension is launching a product in international markets without any changes to the features or the marketing strategy. This is exactly what is described in the scenario, as the new pocket organizer/cell phone is launching internationally without any adaptations or changes.

For the Launch of "Trema," Your Company's New Pocket Organizer