Coors brand slogan "Turn it loose" translated into Spanish was interpreted as "suffer from diarrhea," which is an example of why marketers may need to change brand elements when they launch products and services globally.

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The translation of Coors brand slogan "Turn it loose" into Spanish as "suffer from diarrhea" is an example of the difficulties faced by marketers regarding translating brand elements when launching products and services globally. They may need to change brand elements to avoid such misinterpretations.

Coors Brand Slogan "Turn It Loose" Translated into Spanish Was