As a result of the ad campaigns depicting Brazil as a multicultural land of carnivals and beaches, any mention of the country makes people think of sun and sand. This is an example of ________.
A) collectivism
B) target market impact
C) ethnocentric thinking
D) country-of-origin effect
E) cognitive dissonance

Question

Quizplus · Accepted Answer

This is an example of the country-of-origin effect, where the advertisements are creating a certain perception of Brazil in the minds of people based on its country of origin. The iconic imagery of carnivals and beaches in the ads is affecting how people perceive the country.

As a Result of the Ad Campaigns Depicting Brazil as a Multicultural