The "customer is king" category of buyer-seller relationship is relatively simple, and one in which routine exchanges with moderately high levels of cooperation and information exchange occur.

Question

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The "customer is king" category of buyer-seller relationship is characterized by a high level of adaptation by the seller to meet the specific needs of the customer, often involving complex, customized solutions rather than routine exchanges.

The "Customer Is King" Category of Buyer-Seller Relationship Is Relatively