Brands that meet consumers' initial buying criteria are called the ________ set.
A) total
B) awareness
C) consideration
D) choice
E) decision

Question

Quizplus · Accepted Answer

The set of brands that meet consumers' initial buying criteria is called the consideration set. This means that these brands are being considered as potential options for purchase. The other options - total, awareness, choice, and decision - are not accurate descriptions of this specific set of brands.

Brands That Meet Consumers' Initial Buying Criteria Are Called the ________