Richard Petty and John Cacioppo's ________ model, an influential model of attitude formation and change, describes how consumers make evaluations in both low- and high-involvement circumstances.
A) introspective
B) elaboration likelihood
C) stimulus-response
D) associative network memory
E) expectancy-value

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model (ELM) developed by Petty and Cacioppo explains how attitudes are formed or changed based on the amount of elaboration or cognitive processing given to a message. It describes two routes to persuasion: the central route and the peripheral route. The central route involves high elaboration processing, where a person is actively engaging with the message and critically evaluating it, leading to more long-lasting and resistant attitude change. The peripheral route involves low elaboration processing, where a person relies on simple cues like attractiveness or credibility of the source to form an attitude, leading to less lasting and more easily changeable attitudes. Therefore, the ELM model is relevant in both low- and high-involvement circumstances.

Richard Petty and John Cacioppo's ________ Model, an Influential Model