Sapphire Toys actually sells more than toys. It also sells branded clothing, music CDs, and books for children. This expansion of dealership sales offerings is an attempt to increase the value of the customer base by ________.
A) reducing the rate of customer defection
B) increasing the longevity of the customer relationship
C) enhancing the growth potential of each customer through cross-selling
D) making low-profit customers more profitable
E) terminating low-profit customers

Question

Quizplus · Accepted Answer

By expanding the dealership sales offerings to include branded clothing, music CDs, and books for children, Sapphire Toys is cross-selling to enhance the growth potential of each customer. This allows customers to purchase multiple products from Sapphire Toys, increasing the value of the customer base.

Sapphire Toys Actually Sells More Than Toys