Social marketing programs designed to discourage cigarette smoking or excessive consumption of alcohol are examples of ________ campaigns.

Question

Quizplus · Accepted Answer

Behavioral campaigns are designed to encourage people to change their actions or behavior, such as reducing cigarette smoking or alcohol consumption. Cognitive campaigns focus on changing attitudes or beliefs, value campaigns focus on promoting certain values, and normative campaigns seek to change social norms or group behaviors. Active campaigns typically involve physical activity or engagement, and are not relevant to this question.

Social Marketing Programs Designed to Discourage Cigarette Smoking or Excessive