Greta is marketing a product that is technologically advanced and requires a great deal of explanation. Which direct response tool should she use?
A) direct mail
B) e-mail
C) infomercial
D) inbound telemarketing
E) outbound telemarketing

Question

Quizplus · Accepted Answer

An infomercial is a longer format television advertisement that is designed to explain a product or service in detail. This is a good choice for Greta's product, as it is technologically advanced and requires a great deal of explanation. An infomercial allows her to showcase the features and benefits of the product in an engaging and informative way.

Greta Is Marketing a Product That Is Technologically Advanced and Requires