A direct marketer must consider returned merchandise and bad debts when s/he determines the needed break-even response rate for direct mail.
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Q26: Points are established for varying RFM levels;
Q27: Direct marketers use the RFM formula to
Q28: How do successful direct marketers view customer
Q30: Direct marketing has the ability to test
Q31: Direct marketing produced $2.05 trillion in sales
Q32: How have consumers benefited from market demassification?
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Q34: Business-to-business telemarketing is increasing.
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