Points are established for varying RFM levels; the more points, the more attractive the customer.

Name: Points are established for varying RFM levels; the more points, the more attractive the customer.
Brand: Quizplus
Rating: 4.8 (40 reviews)

Question

Quizplus · Accepted Answer

Points are commonly used to represent the level of attractiveness of customers based on their RFM (Recency, Frequency, Monetary) scores. The higher the RFM score, the more points a customer would receive, indicating their higher value to the business.

Points Are Established for Varying RFM Levels; the More Points