What is direct marketing? What are the various channels that direct marketers use?
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Q28: How do successful direct marketers view customer
Q29: A direct marketer must consider returned merchandise
Q30: Direct marketing has the ability to test
Q31: Direct marketing produced $2.05 trillion in sales
Q32: How have consumers benefited from market demassification?
Q34: Business-to-business telemarketing is increasing.
Q35: How did the Obama campaign use direct
Q36: The Internet and catalog retailing industry includes
Q37: One of the shortcomings of direct marketing
Q38: Direct mail permits target market selectivity and
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