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Today's Customers Expect a Salesperson to Have Extensive Product Knowledge

Question 117

Multiple Choice

Today's customers expect a salesperson to have extensive product knowledge, to be efficient and reliable, and to provide ideas to improve the customer's operations. These demands are forcing companies to make higher investments in ________.


A) sales training
B) internal selling
C) management controls
D) advertising
E) sales promotions

Correct Answer:

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