Which of the following is the first step in the process of personal selling?
A) prospecting and qualifying
B) sales preapproach
C) sales presentation
D) unearthing objections
E) demonstrating advantages

Question

Quizplus · Accepted Answer

Prospecting and qualifying is the first step in personal selling, where the salesperson searches for potential customers and determines whether or not they are qualified and interested in the product or service being offered. Only after this can the sales preapproach, sales presentation, unearthing objections, and demonstrating advantages take place.

Which of the Following Is the First Step in the Process