IBM uses the BANT acronym during which stage of the sales process?
A) prospecting and qualifying
B) sales preapproach
C) sales presentation
D) unearthing objections
E) demonstrating advantages

Question

Quizplus · Accepted Answer

BANT stands for Budget, Authority, Need, and Timeline. It is a framework used during the prospecting and qualifying stage of the sales process to evaluate whether a potential prospect is a good fit for the product or service being offered.

IBM Uses the BANT Acronym During Which Stage of the Sales