In the FABV approach, ________ describe the economic, technical, service, and social pluses delivered.
A) features
B) advantages
C) benefits
D) value
E) macroenvironment

Question

Quizplus · Accepted Answer

The FABV approach focuses on delivering benefits to customers, hence the acronym stands for Features, Advantages, Benefits, and Value. While features and advantages can also contribute to the overall value proposition, it is the benefits that directly describe the positive outcomes or experiences that customers receive.

In the FABV Approach, ________ Describe the Economic, Technical, Service