The "Got Milk" campaign was intended to boost sagging milk consumption among Californians in the 1990s. The campaign ads highlighted the inconvenience of running out of milk when intended to be used with certain foods, such as cookies or muffins, advising consumers to stock up on milk to avoid such inconveniences. The "Got Milk?" campaign is an example of ________ advertising.

Question

Quizplus · Accepted Answer

The "Got Milk?" campaign is an example of reminder advertising because it aimed to remind consumers of the importance of having milk in their homes to avoid the inconvenience of not having it when needed, rather than providing new information or comparing it to other products.

The "Got Milk" Campaign Was Intended to Boost Sagging Milk