Moonburst is a newly launched brand of energy drinks, one among many other recently introduced competing brands. The advertising agency handling Moonburst's account decides that to better promote Moonburst, it has to zero in on an advertising medium that would offer immunity from the clutter of other brands, flexibility to alter its advertising message, and the ability to fit in with the modest advertising budget. Also, the medium has to provide a high repeat exposure of the advertising message to the target audience. The advertising agency would be happy to trade-off audience selectivity and creative possibilities if the medium satisfies the above criteria. Which of the following would be the best option for Moonburst?

Question

Quizplus · Accepted Answer

Outdoor media offers high repeat exposure, is less expensive compared to options like television and magazines, and allows for flexibility in changing the advertising message. It also stands out amidst the clutter of other advertising mediums, even though it may lack in audience selectivity and creative possibilities.

Moonburst Is a Newly Launched Brand of Energy Drinks, One