Sales promotions often attract brand switchers, who are primarily looking for low price, good value, or premiums.

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Sales promotions such as discounts, coupons or premiums are often aimed at attracting brand switchers who are willing to switch brands to take advantage of the promotional offer. These customers are primarily looking for a good deal or value for their money rather than loyalty to a specific brand.

Sales Promotions Often Attract Brand Switchers, Who Are Primarily Looking