Sales promotion tools that typically are not brand building include price-off packs, contests and sweepstakes, consumer refund offers, and trade allowances.

Question

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Sales promotion tools that offer temporary price reductions or incentives may help boost sales in the short term but do not necessarily contribute to brand building in the long term. Examples of such tools include price-off packs, contests and sweepstakes, consumer refund offers, and trade allowances.

Sales Promotion Tools That Typically Are Not Brand Building Include