The marketing plan, the central instrument for directing and coordinating the marketing effort of a company, operates at the ________ levels.
A) functional and operational
B) strategic and tactical
C) corporate and operational
D) customer and expenditure
E) corporate and division

Question

Quizplus · Accepted Answer

The marketing plan operates at both the strategic and tactical levels. The strategic level involves setting objectives, defining the target market, and establishing the positioning and marketing mix. The tactical level involves implementing the strategies and actions outlined in the plan, such as setting prices, designing promotions, and selecting distribution channels. The other options are not accurate descriptions of the levels at which the marketing plan operates.

The Marketing Plan, the Central Instrument for Directing and Coordinating