Most established companies focus on ________ innovation when they aim to enter new markets by tweaking existing products, or they want to stay one step ahead in the market by using variations on a core product.
A) incremental
B) continuous
C) spontaneous
D) radical
E) competitive

Question

Quizplus · Accepted Answer

Incremental innovation focuses on making small improvements to existing products or services, which is commonly used by established companies to stay competitive in the market. It involves making minor changes or adjustments to the current products or services, rather than creating completely new ones. This type of innovation is less risky and expensive than radical innovation, and it can help companies to maintain a steady growth rate and improve customer satisfaction.

Most Established Companies Focus on ________ Innovation When They Aim