Products such as insurance, cemetery plots, and smoke detectors are examples of ________ goods that are products that the consumer does not know about or does not normally think of buying.
A) specialty
B) unsought
C) heterogeneous shopping
D) homogeneous shopping
E) convenience

Question

Quizplus · Accepted Answer

Unsought goods are products that consumers are not actively seeking to buy or may not even be aware they need or exist. Examples include the aforementioned insurance, cemetery plots, and smoke detectors, as well as items like emergency generators and industrial chemicals. These products require substantial marketing and sales efforts to create demand and convince consumers of their necessity.

Products Such as Insurance, Cemetery Plots, and Smoke Detectors Are