WD40 offers a Smart Straw version of its popular multipurpose lubricant with a built-in straw that pops up for use. This is an example of which of the following main strategies for growing the core of the business?
A) Make the core of the brand as distinctive as possible.
B) Drive distribution through both existing and new channels.
C) Offer the core product in new formats or versions.
D) Increase costs and revenue.
E) Expand to another geographic region.

Question

Quizplus · Accepted Answer

The strategy of offering the core product in new formats or versions is being used in this example, as WD40 has created a new version of its popular multipurpose lubricant with a built-in straw that pops up for use. This is a way to refresh and expand the brand without completely deviating from its core product.

WD40 Offers a Smart Straw Version of Its Popular Multipurpose