Galaxy chocolate has successfully competed with Cadbury by positioning itself as "your partner in chocolate indulgence" and featuring smoother product shapes, more refined taste, and sleeker packaging, which represents which of the following main strategies for growing the core of the business?
A) Make the core of the brand as distinctive as possible.
B) Drive distribution through both existing and new channels.
C) Offer the core product in new formats or versions.
D) Increase costs and revenue.
E) Expand to another geographic region.

Question

Quizplus · Accepted Answer

Galaxy chocolate's strategy of positioning itself as a more indulgent, refined option with sleeker packaging directly aligns with making the core of the brand as distinctive as possible. This approach differentiates Galaxy from competitors like Cadbury by emphasizing its unique qualities and appeal.

Galaxy Chocolate Has Successfully Competed with Cadbury by Positioning Itself