Clorox runs ads stressing the many benefits of its bleach, such as how it eliminates kitchen odors, in order to generate additional opportunities to use the brand in the same basic way. This is an attempt to ________ of consumption.
A) increase the amount
B) increase the level
C) increase the perception
D) increase the frequency
E) increase the emotional implications

Question

Quizplus · Accepted Answer

By stressing the benefits and encouraging more frequent use, Clorox is attempting to increase the frequency of consumption of their bleach product.

Clorox Runs Ads Stressing the Many Benefits of Its Bleach