After Olay entered and took over the Indian market with its anti-aging lotion, Ponds invested heavily in a similar product which used only natural ingredients. This is an example of a ________ defense.
A) position
B) flank
C) counteroffensive
D) contraction
E) mobile

Question

Quizplus · Accepted Answer

Ponds' response to Olay's entry into the Indian market is a counteroffensive defense because it involved creating a similar product (anti-aging lotion) that directly targets Olay's market share.

After Olay Entered and Took Over the Indian Market with Its