In 2006, Sara Lee spun off products that accounted for a large percentage of the company's revenues, including its strong Hanes hosiery brand, so it could concentrate on its well-known food brands. In this example, Sara Lee is employing a ________ defense strategy.
A) preemptive
B) counteroffensive
C) mobile
D) flank
E) contraction

Question

Quizplus · Accepted Answer

Sara Lee is using a contraction defense strategy by spinning off a portion of the company in order to focus on a specific area, in this case, their well-known food brands.

In 2006, Sara Lee Spun Off Products That Accounted for a Large