A niche specialist that specializes in one type of customer, like a value-added reseller that customizes computer hardware and software for a specific customer segment and earns a price premium in the process, is a(n) ________ specialist.
A) geographic
B) quality-price
C) product-feature
D) end-user
E) channel

Question

Quizplus · Accepted Answer

An end-user specialist specializes in one type of customer. In this case, the value-added reseller customizes computer hardware and software for a specific customer segment (the end-user) and earns a price premium in the process. Geographic specialists focus on a specific location or region, quality-price specialists focus on providing high quality at a reasonable price, product-feature specialists focus on specific features of a product, and channel specialists focus on specific distribution channels.

A Niche Specialist That Specializes in One Type of Customer