Campbells is a newly established company that specializes in preparing healthy but tasty food for children under the age of 5. It is incurring huge production costs, nonexistent profits, and slow sales growth. The company is in the ________ phase of its life cycle.
A) stagnancy
B) introduction
C) maturity
D) decline
E) growth

Question

Quizplus · Accepted Answer

The company is described as newly established and is incurring high production costs, nonexistent profits, and slow sales growth. These are typical characteristics of the introduction phase of a company's life cycle, where the company is working to establish its brand and generate awareness and interest in its products. As the company grows and gains more customers, it may move into the growth phase, where sales increase and profits become more consistent.

Campbells Is a Newly Established Company That Specializes in Preparing