During an economic downturn, the potential value and profitability of some target consumers may change.

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During an economic downturn, people's income and spending habits change, which can impact the value and profitability of different target consumer groups. Some consumers may become more price-sensitive and look for cheaper alternatives, while others may cut back on spending altogether. As a result, businesses may need to adjust their marketing strategies and target different segments to maintain profitability.

During an Economic Downturn, the Potential Value and Profitability of Some