________ brand equity is the differential effect that brand knowledge has on consumer response to the marketing of that brand.
A) Mission-driven
B) Customer-based
C) Product-driven
D) Service-driven
E) Function-based

Question

Quizplus · Accepted Answer

Customer-based brand equity refers to the differential effect that brand knowledge has on consumer response to the marketing of that brand. This is because of the meaning that a brand holds to consumers, which includes their experiences, perceptions, and beliefs related to the brand. The customer-based brand equity approach focuses on understanding and managing brand experiences and associations from a consumer's perspective, which enables companies to develop more effective marketing strategies and build stronger brands.

________ Brand Equity Is the Differential Effect That Brand Knowledge