When a marketer expresses his or her vision of what a brand must be and do for consumers, he or she is expressing what is called a brand ________.
A) promise
B) personality
C) identity
D) position
E) revitalization

Question

Quizplus · Accepted Answer

A brand promise is the marketer's vision of what the brand should offer and deliver to consumers. It is a statement that describes the benefits and experiences that customers can expect from the brand, and it helps to differentiate the brand from competitors. A brand personality refers to the human traits and characteristics associated with the brand, while brand identity encompasses the visual and sensory elements that represent the brand. Brand position refers to the place that the brand occupies in the minds of consumers relative to competitors. Revitalization is a process of rejuvenating a brand that has declined in terms of market share or relevance.

When a Marketer Expresses His or Her Vision of What