BENGAY aspirin, Cracker Jack cereal, Frito-Lay lemonade, and Fruit of the Loom laundry detergent are examples where consumers' ________ dictated that the extensions were inappropriate for the brand.
A) brand knowledge
B) brand equity
C) brand stature
D) power grid
E) brand salience

Question

Quizplus · Accepted Answer

Consumers' brand knowledge determines their understanding of a brand's core values, attributes, and benefits. In the case of the mentioned product extensions, consumers' brand knowledge didn't align with the new offerings, and thus deemed them inappropriate for the brand.

BENGAY Aspirin, Cracker Jack Cereal, Frito-Lay Lemonade, and Fruit of the Loom