Starbucks uses social-media engagement to respond, listen to and connect with fans, which is important to them because it builds loyalty, which is one aspect of the ________ pillar of the BrandAsset^® Valuator.

Question

Quizplus · Accepted Answer

The esteem pillar of the BrandAsset^® Valuator refers to how much customers respect and admire the brand. Building loyalty through social media engagement can contribute to this pillar, as it shows that the brand is attentive to customer needs and values their opinions.

Starbucks Uses Social-Media Engagement to Respond, Listen to and Connect