With respect to the "six brand building blocks," brand ________ focuses on customers' own personal opinions and evaluations.
A) salience
B) performance
C) imagery
D) judgment
E) resonance

Question

Quizplus · Accepted Answer

Brand judgment refers to customers' own personal opinions and evaluations of the brand. Salience refers to how easily and frequently the brand comes to mind, performance relates to how well the brand meets customers' functional needs, imagery refers to the brand's sensory and symbolic attributes, and resonance refers to the relationship and connection customers have with the brand.

With Respect to the "Six Brand Building Blocks," Brand ________