According to the BrandZ model, "Bonded" consumers at the lower levels of the pyramid build stronger relationships with and spend more on the brand than those at the top.

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In the BrandZ model, "Bonded" consumers are at the top of the pyramid, indicating they have the strongest relationship with and spend the most on the brand, compared to those at lower levels.

According to the BrandZ Model, "Bonded" Consumers at the Lower